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78                               work design and individual work performance
                               as knowledge/skill, motivation, and opportunity (Blumberg & Pringle, 1982). In this
                               section, we describe known and potential psychological mechanisms underpinning the
                               link between work design and performance according to these three categories of per-
                               formance determinants. There are also non-psychological mechanisms that can explain
                               the link between work design and productivity (e.g., efficiency gains, cost savings due
                               to fewer supervisors, work intensification; Kelly, 1992), but psychological mechanisms
                               are our focus here.

                               Motivation
                               The primary mechanism suggested by the JCM to explain why work design can en-
                               hance performance is that of motivated effort, or ‘working harder’ (e.g., Campion &
                               McClelland, 1993; Wall & Martin, 1987). Need satisfaction and expectancy-based mo-
                               tivational explanations are, respectively, that people work better because they are doing
                               a meaningful job that satisfies their need for growth, and because they expect that work-
                               ing hard will lead to good performance which in turn leads to higher-order needs being
                               fulfilled. There are various similar motivational explanations, for example:

                                 performance is enhanced because people in enriched jobs are less motivated to behave

                                 in dysfunctional ways (e.g., avoiding boring tasks; Berlinger et al., 1988);
                                 job satisfaction is enhanced because employees in enriched jobs feel they are making

                                 better use of their skills (Cordery, Sevastos, & Parker, 1992);
                                 work redesign often encompasses the establishment of motivating goals (Kelly, 1992);

                                 and
                                 work redesign results in closer links between effort, good performance, and valued

                                 rewards (Kelly, 1992).
                               All of these motivational explanations suggest that work redesign leads to greater moti-
                               vated effort, which in turn enhances individual work performance.
                                 Another potential motivational mechanism underpinning the link between work design
                               and performance is proactive motivation (Parker, 2000). This involves not just a willing-
                               ness to put in more effort, but also a willingness to apply one’s effort in proactive and
                               flexible ways. In this vein, Porter and Lawler (1968) suggested that an individual’s abil-
                               ities and traits (i.e., capacity) set the upper limits for performance, while a person’s role
                               perception (i.e., his definition of successful performance of the job) determines whether
                               the effort is turned into good performance. If the role perception is inappropriate, this
                               could result in inappropriate performance (e.g., a police officer who sees her job as fill-
                               ing jail cells will have many false arrests). Proactive motivation is about having, among
                               other things, a flexible role orientation in which the employees recognize the need to be
                               flexible and self-starting to perform their job effectively (Parker, Wall, & Jackson, 1997).
                                 Recent evidence suggests that work redesign can enhance proactive motivation, effec-
                               tively reversing the ‘learned helplessness’ that has been suggested to arise from long-term
                               exposure to job simplification (e.g., Karasek & Theorell, 1990). Parker et al. (1997)
                               showed that when job autonomy was increased, employees developed a flexible and
                               proactive role orientation. Employees moved away from a narrow ‘that’s not my job’
                               mentality to an orientation in which they felt responsible for broader problems and recog-
                               nized the importance of being proactive. Another study demonstrated how job autonomy,
                               as well as improved communication quality, was associated with greater ‘role breadth
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