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case study                                                        239
                                 Mean Copies Between Calls (copier model A)

                                100
                              eff. value  -50
                                 50
                                 0

                               -100
                                   0   10000  20000  30000  40000  50000  60000
                                                indicator score
                             FIGURE 11.1 Example of a performance effectiveness curve (contingency) for the indica-
                             tor: ‘Mean Copies Between Calls’


                             included in a feedback report. Contingencies take into account the differences in importance
                             between the indicators. Also, contingencies enable one to compare performance on differ-
                             ent indicators and to obtain an overall score, summed across indicators. As an example,
                             Figure 11.1 shows the contingency for the performance indicator ‘Mean Copies Between
                             Calls’. In this chapter, the actual construction of contingencies will not be dealt with (see,
                             for a detailed discussion, Pritchard, 1990, and Pritchard & Roth, 1991). We will restrict
                             ourselves to the following comments. Firstly, the relative importance of the indicators is re-
                             flected by the range of effectiveness scores on the vertical axis of the graph. Furthermore, on
                             each performance indicator, the zero effectiveness level is attached to the indicator score that
                             is assessed as ‘not good but not bad either’. The effectiveness scores of different indicators
                             can be added up, because they are all expressed in the same dimension.
                               Atechnician’sworkinputinvolvesdifferentmodelsofphotocopierswithdifferentcharac-
                             teristics (technical options, user intensity). Thus, the performance of a technician depends
                             on the models of photocopying machines he or she has to service. From the report, one
                             can see that the technician has realised on the indicator ‘Mean Copies Between Calls’,
                             an average of 26,300 copies between two breakdowns for copier model A, equivalent to an
                             effectiveness score of −1 (see Figure 11.1). For another model (copier model E), on which
                             the technician has also worked, a higher indicator score but a lower effectiveness score has
                             been realised. The reason is that the characteristics of model E are different from those
                             of model A, which has been taken into account in the construction of the performance–
                             effectiveness curves.



                        ALTERNATIVE APPROACHES TO PERFORMANCE FEEDBACK

                        Theliteratureonperformanceappraisal(see,forexample,Latham&Wexley,1981,1994)
                        distinguishes three basic approaches a supervisor can adopt in performance appraisal
                        sessions: ‘tell and sell’, ‘tell and listen’, and ‘problem-solving’. The ‘tell and sell’ style
                                                             1
                        isaone-wayapproach;themanagerpresentshis assessmentoftheperformanceachieved
                        and explains what he wants to see in the future. This style does not fit in the ProMES
                        approach which regards participation as a precondition for achieving consensus on the
                        need for improvement. In the ‘tell and listen’ style, the supervisor not only presents
                        his opinion, but also listens to the opinions of his employees on the subject. Although
                        this approach gives the employees more opportunity to voice their opinions, the session
                        is limited to an assessment of the performance achieved and lacks a future-oriented
                        outlook. The ‘problem-solving’ style gives employees plenty of opportunity for active
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