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274                                  enhancing performance through training
                                     4. ... be aware of the strengths and weaknesses of their own management style. This will
                                       have been made clear through the intensive feedback sessions held during the training
                                       course. They will have been asked to work with individual action plans as a means to
                                       improving their weaknesses and to honing their strengths.
                                     5. ... know how to conduct effective appraisal interviews, set goals, and delegate respon-
                                       sibility in keeping with the experience and abilities of the members of their teams. They
                                       should know how to give feedback constructively and be able to coach and encour-
                                       age their staff. They should be familiar with the firm’s main personnel development
                                       measures and know how to use them.
                                     6. ... have learned how to run a goal-oriented team meeting.
                                     7. ... know the principal leadership theories.
                                     8. ... know the important areas and activities of the firm and have a sound understanding
                                       of the strategy and direction of the organisation as a whole.
                                     9. ... be able to handle difficult leadership situations, learn from each other through
                                       feedback and be able to implement solutions in the workplace.
                                    10. ... have learned the steps needed to implement changes successfully within their own
                                       organisational units.
                                    11. ... have learned how to run their departments effectively from a sales and customer-
                                       oriented perspective.


                               Networking between departments and business units as well as a strong focus on the
                               applicability of newly acquired skills were considered to be very important requirements
                               for the course.


                               DEFINING TARGET GROUPS

                               Properly defining the target group which you intend to train is important. If you wish
                               to respond effectively to participants’ training needs, it is often best that participants
                               have similar levels of knowledge, skills and experience. In management training there
                               are often notable differences between “beginners” who have limited expertise and more
                               experienced managers.
                                 Experienced managers might be interested in learning more about management the-
                               ory, reflecting on their particular management style, and acquiring advanced man-
                               agement techniques, whereas newly appointed managers will need to focus on ba-
                               sic management skills such as delegating, organising, communicating in a team, etc.
                               Practical training will be of greatest interest to them. The next paragraph describes
                               how the target groups were defined in the firm’s introductory-level leadership training
                               programme.




                                    INTRODUCTORY-LEVEL LEADERSHIP TRAINING:DEFINITION OF TARGET GROUPS
                                    For the following training course the target group consisted of newly appointed managers
                                    and project managers who had been given management responsibilities in connection with
                                    a specific project. Participants had to have been active in a management position for at
                                    least 4 weeks before attending. Making these stipulations proved very successful as each
                                    participant was able to contribute examples from his/her own day-to-day experiences as a
                                    manager.
                                      Employees who knew that they would be taking over a team in the near future, were
                                    given the opportunity for preparation in a two-day “management preparation course”
                                    which helped to give them focus during the first 100 days in their new roles as managers.
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