Page 192 - Morgan Housel - The Psychology of Money_ Timeless Lessons on Wealth, Greed, and Happiness-Harriman House Limited (2020)

depends as much on the achievements of its competitors and on changes in
the market as on its own efforts. However, entrepreneurs naturally focus on
COBACOBA
what they know best—their plans and actions and the most immediate

threats and opportunities, such as the availability of funding. They know
less about their competitors and therefore find it natural to imagine a future
in which the competition plays little part.

We all do this to some extent.

And like my daughter, it doesn’t bother us a bit.

We don’t wander around blind and confused. We have to think the world we
operate in makes sense based on what we happen to know. It’d be too hard
to get out of bed in the morning if you felt otherwise.

But the alien circling over Earth?

The one who’s confident he knows what’s happening based on what he sees
but turns out to be completely wrong because he can’t know the stories
going on inside everyone else’s head?

He’s all of us.