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334B    RE-ENGAGE

        successful could your company be if you launched new employee en-
        gagement initiatives that were fully aligned with your workforce plan
        and strategic business objectives?
           We came across a comment from one survey respondent who was
        obviously in serious doubt about the commitment of his own com-
        pany’s executives:


             The company has been making tremendous strides to become a
             “Great Place to Work”—the biggest hurdle that we are still work-
             ing through is getting all senior leaders on board (i.e., walking the
             talk) of the human capital plan. It might stem from certain leaders’
             inability to coach/lead to achieve results after the training has been
             accomplished. When the ability is low, these individuals do not see
             the ROI and thus are reluctant to invest in their people. I have
             been told by one person in senior leadership that they are fearful
             of investing “too” much in us, because we might leave the company
             shortly thereafter. It’s getting better, but the Human Capital Plan
             hasn’t really made it to all individuals in the company in a way
             that is effectively providing ROI.

           Such comments testify to just a few of the obstacles that we face
        in launching new workforce engagement initiatives. Of course, most
        workforce initiatives have a built-in disadvantage: the costs are imme-
        diate and definite, but the benefits can only be realized with effective
        “soft-skills” execution and are not typically realized until some vague
        point in the future.





         :
             Assess Your Degree of Difficulty in Becoming a More
             Engaged Workplace
             It’s not just the three crosswind factors we have addressed
             throughout the book that can impede your journey to be-
             coming a better workplace. A dangerous variety of mines
             may be floating in the ocean ahead. Answering any of the
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