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Articulating culture in the media age  93

            engagement” with media also determines, in important ways, the extents
            and limits of what we are able to learn in the field context.
              We will make some assumptions about these interviews. First, the
            assumption of constructivism will have us looking at these interviews
            themselves in context, and seeing them as fluid and mobile negotiations of
            the various elements and resources that constitute them. Second, rooted in
            the pragmatist and Interactionist assumptions we discussed earlier, we will
            think of these interviews as purposive. Interactionism would have us
            expect people to want to make meaningful senses of themselves and their
            world, and the concrete mode by which they will do this is a self-represen-
            tation. This is, of course, consistent with what we have seen earlier about
            the self in late modernity. The project of constructing an ideal self will be a
            motivating factor in the lives, experiences, and representations of people in
            their daily lives, and it is through narratives of self that they tell themselves
            and others how this is working out.
              We should not underplay the extent to which these narratives are about
            ideals and what is aspired to. In his germinal work, Sources of the Self,
            Charles Taylor put it this way:

               To know who I am is a species of knowing where I stand. My identity
               is defined by the commitments and identifications which provide the
               frame or horizon within which I can try to determine from case to case
               what is good, or valuable, or what ought to be done, or what I
               endorse or oppose. 28
            And, as we have seen, it is through representations of these ideals that we
            both confirm and endorse them for ourselves, and share that self with
            others.
              The idea that we know and share identity through representation is
            familiar from the theory of the pragmatist/Interactionist of Erving
            Goffman. In his  Presentation of Self in Everyday Life, 29  he laid out a
            “dramaturgical” theory of social interaction. By this he meant that we
            engage in social life self-consciously and reflexively, and that we are aware
            of what our language and actions symbolize about who we are, and we
            consciously engage in presentations that reflect that knowledge. This is, of
            course, consistent with the more fundamental Interactionist ideas about
            socialization and social learning, which hold that it is through a self-
            conscious role-taking that we come to know our proper place in the social
            and cultural order. 30  Goffman’s dramaturgic perspective, like Ricoeur’s
            ideas, suggests that this self-conscious representation is something that we
            engage in more or less continuously, that it is one of the essential elements
            of our social lives and of our human-ness.
              What I want to suggest, then, is that within these interviews we can
            detect self-narratives. 31  This draws on the pragmatist/Interactionist idea
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