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Chapter 6

            Cultural objects and religious

            identity among born-agains and

            mainstream believers









            American and Western religiosity is currently undergoing great change.
            Many of the received and remembered ways of thinking about religion no
            longer hold sway, while these shared memories of religion continue to
            determine much of what we consider to be normatively “religious” or
            “spiritual.” The newer ways of looking at religion represented by the
            work of scholars  including Robert Wuthnow, Steven Warner, Nancy
            Ammerman, Catherine Albanese, and Wade Clark Roof provide important
            markers of the changing face of religious experience and expression. The
            families and individuals we heard from in the last chapter illustrated some
            of the significant characteristics of religious and spiritual expression today.
            There is reason to believe that much of this new religiosity should be
            particularly connected with culture and with media culture, as I have
            argued along the way.
              We will now turn to a more direct appraisal of contemporary religious
            experience and its connection to media. In order to do so in the context of
            current thought about religion, we’ll turn again to the taxonomy of “Baby-
            Boom” religiosity developed by Wade Clark Roof. It is important to keep
            in mind that Roof’s analyses, described in two influential books, have
            derived a classification of religious practice out of surveys and in-depth
            interviews. They were not inductive categories for him, but rather ways
            that his informants thought and talked about religion and spirituality,
            grouped according to commonalities of perception, identity, self-descrip-
            tion, and practice. They are rooted in the religious sensibility that Roof
            identified in his work in the 1990s, one defined not only by a concern with
            identity, but also with authenticating that identity in a particular way. As
            Roof puts it, “the emerging forces arise out of quests not so much for
            group identity and social location as for an authentic inner life and person-
            hood.” 1
              Roof suggests that this situation has three significant dimensions. First,
            the numbers of people involved. It is, in fact, a widespread movement
            toward “questing” or “searching” that transcends demographically the
            social and religious categories where we might have expected it to be
            strongest. Second, according to Roof, is the self-consciousness and self-
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