Page 93 - (Professional Resumes Series) Editors of VGM Career Books - Resumes for 50+ Job Hunters-McGraw-Hill (2008)

Sample Resumes 83

E. Jane Hernandez
Page 2 of 2

Key Accomplishments: Successfully coordinated the implementation of marketing
strategies for several new business entries. Developed credibility with senior
management by providing assessments on new business marketing opportunities.

1978–1980
M. Kessell & Associates, Knoxville, TN
Consulting Associate

Utilized secondary market research to investigate potential market opportunities
for clients in diverse industries. Developed characteristic models on product
markets. Conducted competitor-marketing analysis. Formulated demand analysis
and recommended strategies and tactics to achieve marketing and corporate
objectives. Developed a market-opportunity analysis for securing venture capital
funding.

Masters of Business Administration
Concentrations in Marketing and Management
1980, University of Tennessee, Knoxville, TN

Bachelor of Arts in English
1977, University of Tennessee, Knoxville, TN

Systems Knowledge: Lotus Notes, MS Office, Crosstalk, Dialoglink, Dialog
Electronic Databases, A.C. Nielsen Electronic Database, Symphony, Harvard
Graphics, Windows XP.

References available upon request.