Page 92 - (Professional Resumes Series) Editors of VGM Career Books - Resumes for 50+ Job Hunters-McGraw-Hill (2008)

82 Resumes for the 50+ Job Hunter

E. Jane Hernandez
2100 Lakeland Marina Rd. #301F • Atlanta, GA 30131
(404) 555-3211 • (404) 555-9873 • janehernandez@xxx.com

1999–Present
Dawson Ltd., Atlanta, GA
Marketing Manager

Responsible for marketing research, product testing, and space planning for this
owner and operator of upscale hotel and airline retail outlets. Serve as the key
liaison between merchandising and operations. Direct marketing research
strategies to determine areas and products for expansion.

Key Accomplishments: Successfully designed and implemented marketing analysis
programs that recommended product expansions and new business targets.
Developed an assortment analysis strategy that allocates space by category.
Introduced a successful open-to-buy program for buyers. Initiated a product and
pricing philosophy and strategy for buyers.

1990–1999
Tucul Inc., Atlanta, GA
Marketing Analyst

Directed the analysis of potential new business markets for this $15 million
manufacturer of cellulosic films. Responsible for the development and analysis of
monthly sales management reports and foreign competitive review.

Key Accomplishments: Initiated the analysis and development of price structures
and 12-month import forecast. Provided leadership between the marketing and
data-processing departments in the systems-driven marketing reports.

1980–1990
Fibers USA Inc., Atlanta, GA
Assistant Product Manager

Responsible for the identification, evaluation, and recommendation of new business
opportunities. Monitored and evaluated market conditions and competitive activity
for the nonwovens new-product development group. Responsible for five-year
forecasts utilizing A.C. Nielsen data.

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