Page 159 - Retaining Top Employees
P. 159

McKeown08.qxd  4/10/02  12:35 PM  Page 147





                                               Making the Difference with Orientation  147



                                             Dialogue, Not Monologue
                                  Achieving this third medium-term goal involves a dialogue
                                  between the employer and the employee about each other’s
                                  vision and values. It’s amazing how many orientation programs are
                                  straight monologues at the  employee,rather  than  a  constructive  engage-
                                  ment with the employee.
                                    Top  performers  in  particular  won’t  appreciate  this  very  much,nor
                                  will they benefit from it.You should be designing your program to allow
                                  new hires to express what they believe they’re bringing to the organi-
                                  zation and what they want from the relationship in both the short and
                                  long terms.


                                    Retention
                                                       Orientation Program Objective
                                    Imperative
                                  Cultural     By completion of The [XYZ Company] Orientation
                                  integration  Program, every partner [company term for “employee”]
                                               will be a member of the [XYZ Company] family.

                                 Table 8-3. “Cultural integration” orientation program objective

                                 commitment to cultural integration. (Notice the absence of
                                 how’s. This is about what. The how’s come later.) Their
                                 expressed goal is simple, elegant, and sweeping.
                                    To achieve this goal, this organization included the following
                                 content in its orientation program. (The following is only an
                                 excerpt; there were 16 content elements supporting the objec-
                                 tive of cultural integration.)

                                    • An “acronym quiz” to ensure all new employees under-
                                       stood the vocabulary used in the organization.
                                    • A “legends and myths” book was distributed, detailing
                                       the many (sometimes apocryphal) stories that had
                                       developed about the history and development of the
                                       company.
                                    • Buffet lunch over three days, with tables hosted by rep-
                                       resentatives of senior management.
                                    • A mid-program “town hall” conducted by the CEO.
   154   155   156   157   158   159   160   161   162   163   164