Page 34 - Retaining Top Employees
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                                 22     Retaining Top Employees


                                 ❏ The concept of employee retention developed as a
                                    response to increasing voluntary employee turnover.
                                 ❏ Initially, employee retention dealt mostly with employee
                                    “hygiene factors”—primarily compensation and benefits.
                                 ❏ It soon became clear that sustained employee retention
                                    called for a more holistic approach, that dealt with
                                    employees’ “higher needs” such as acceptance, esteem,
                                    and self-fulfillment.
                                 ❏ Three particular trends are currently shaping employee
                                    retention strategies:
                                    • The concept of “core competencies.”
                                    • The rise of the “free agent.”
                                    • The concept of becoming an “employer of choice.”
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