Page 51 - Retaining Top Employees

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Envisioning Your

Retention Strategy

Obstacles are those frightful things you see when you
take your eyes off your goal.
—Henry Ford
he clearer your goals, the more successful your employee
Tretention strategy will be. Conversely, the cloudier your
goals, the more obstacles you’re likely to encounter trying to
achieve them. In this chapter, we’ll learn how to set achievable
retention goals through four steps:

1. Identify the employees you want to retain.
2. Clarify why you want to retain them.
3. Discover what you need to do to retain them.
4. Use all of the above to set clear, measurable goals for
your retention strategy.

Which Employees Do You Want to Retain?
The first step in designing an effective retention strategy for top
performers is to decide which employees to target as “at risk”—

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