Page 62 - Retaining Top Employees
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                                 50     Retaining Top Employees


                                                                   them and then summarize
                                            Improve Results
                                                                   the responses for you.
                                           with Confidentiality
                                          You want departing employ-  Explain to employees that
                                  ees  to  tell “the  truth,the  whole  truth,  the independent interview-
                                  and nothing but the truth.” That may  er will providing general
                                  be  difficult  for  many  of  them,for  vari-  information only, that no
                                  ous reasons. Make it easier by using an  one in your organization
                                  independent outsider and ensuring
                                                                   will see any specifics. If
                                  that whatever employees say during  possible, you might also
                                  the exit interview will be kept confi-
                                                                   provide a printed assur-
                                  dential.After  all,you  probably  do  not
                                  need to know the specifics of any indi-  ance of confidentiality,
                                  vidual’s experience.You’re looking for  signed by a senior man-
                                  evidence of trends—generic issues  agement representative.
                                  that recur regularly.
                                                                   Conduct Entry Interviews
                                                                   as Well as Exit Interviews
                                 As mentioned above, to really make sense of exit interview
                                 information, it’s essential to have a benchmark for comparing
                                 the responses. You can construct one by conducting an entry
                                 interview when any employee joins your group.
                                    The structure for an entry interview is much the same as for
                                 an exit interview: Have an external party consistently interview
                                 your new hires to find out why they joined your company. You
                                 can build this into your orientation program. (See Chapter 8.)
                                    Again, assure the new hires that the third party will keep all
                                 information confidential and give you composite summaries of
                                 information provided during the interviews. Use that information
                                 to track correlations between why people are joining and why
                                 they are leaving.
                                    Here’s an example. Your entry interviews reveal that 65% of
                                 your hires give as one of the reasons for joining your organiza-
                                 tion its reputation as “a fun place to work.” In exit interviews,
                                 62% say that one of their reasons for leaving is “a negative
                                 atmosphere in their workplace.” You can conclude that the mes-
                                 sages being conveyed during the recruitment process don’t
                                 match the reality the employees find on the job.
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