Page 24 - Oscar Adler - Sell Yourself in Any Interview_ Use Proven Sales Techniques to Land Your Dream Job (2008)
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SELL YOURSELF IN ANY INTERVIEW
essarily hearing or understanding you. You need to become
your own translator—translating the features you bring (i.e.,
your skills and background) into meaningful benefits for the
interviewer.
As a practice exercise, read the list of features from Exhibit
1-1 and try to write a corresponding benefit for each. See
Exhibit 1-2.
Exhibit 1-2 PRACTICE WORKSHEET: TRANSLATING
FEATURES INTO BENEFITS
Read the following list of features from the Worksheet in
Exhibit 1-1 and write a corresponding benefit for each. There
is no one right answer; a single feature can and usually does
have more than one benefit. The point of this exercise is to
begin thinking in terms of benefits. (The first one has been
completed for you as an example.)
Feature: This automobile has heated seats.
Benefit: Heated seats warm you up fast on a cold winter day.
Feature: This copier makes 30 clean copies in one minute.
Benefit: ______________________________________________
______________________________________________
Feature: This is a full-service insurance company.
Benefit: ______________________________________________
______________________________________________
Feature: These potatoes were grown organically.
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