Page 26 - Oscar Adler - Sell Yourself in Any Interview_ Use Proven Sales Techniques to Land Your Dream Job (2008)
P. 26
SELL YOURSELF IN ANY INTERVIEW
Exhibit 1-3 SAMPLE FEATURES AND BENEFITS
Feature: This automobile has heated seats.
Benefit: Heated seats warm you up faster.
Feature: This copier makes 30 clean copies in one minute.
Benefit: Fast copying allows you to get more work done.
Feature: This is a full-service insurance company.
Benefit: We can meet all your insurance needs.
Feature: These potatoes were grown organically.
Benefit: Our organic suppliers protect you and your family
from the dangers of pesticides.
Feature: The hose on this vacuum cleaner stretches to twice
its normal length.
Benefit: You won’t have to bend down as often to plug it in
and unplug it as you move from room to room.
Feature: This carpet comes with a 10-year warranty.
Benefit: Our replacement policy protects your investment
from stains and fading.
Feature: Our health club has an indoor track.
Benefit: You can exercise safely in any weather at any time
of day or night.
Feature: I have a master’s degree in business administration.
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