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                                                                                 Introduction to Mechanical Engineering Design  7
                                                                                1
                                               quantified in terms of established metrics. As the fleshing out of the scheme progresses,
                                               analyses must be performed to assess whether the system performance is satisfactory or
                                               better, and, if satisfactory, just how well it will perform. System schemes that do not
                                               survive analysis are revised, improved, or discarded. Those with potential are optimized
                                               to determine the best performance of which the scheme is capable. Competing schemes
                                               are compared so that the path leading to the most competitive product can be chosen.
                                               Figure 1–1 shows that synthesis and  analysis and optimization are intimately and
                                               iteratively related.
                                                  We have noted, and we emphasize, that design is an iterative process in which we
                                               proceed through several steps, evaluate the results, and then return to an earlier phase
                                               of the procedure. Thus, we may synthesize several components of a system, analyze and
                                               optimize them, and return to synthesis to see what effect this has on the remaining parts
                                               of the system. For example, the design of a system to transmit power requires attention
                                               to the design and selection of individual components (e.g., gears, bearings, shaft).
                                               However, as is often the case in design, these components are not independent. In order
                                               to design the shaft for stress and deflection, it is necessary to know the applied forces.
                                               If the forces are transmitted through gears, it is necessary to know the gear specifica-
                                               tions in order to determine the forces that will be transmitted to the shaft. But stock
                                               gears come with certain bore sizes, requiring knowledge of the necessary shaft diame-
                                               ter. Clearly, rough estimates will need to be made in order to proceed through the
                                               process, refining and iterating until a final design is obtained that is satisfactory for each
                                               individual component as well as for the overall design specifications. Throughout the
                                               text we will elaborate on this process for the case study of a power transmission design.
                                                  Both analysis and optimization require that we construct or devise abstract models
                                               of the system that will admit some form of mathematical analysis. We call these mod-
                                               els mathematical models. In creating them it is our hope that we can find one that will
                                               simulate the real physical system very well. As indicated in Fig. 1–1, evaluation is a
                                               significant phase of the total design process. Evaluation is the final proof of a success-
                                               ful design and usually involves the testing of a prototype in the laboratory. Here we
                                               wish to discover if the design really satisfies the needs. Is it reliable? Will it compete
                                               successfully with similar products? Is it economical to manufacture and to use? Is it
                                               easily maintained and adjusted? Can a profit be made from its sale or use? How likely
                                               is it to result in product-liability lawsuits?  And is insurance easily and cheaply
                                               obtained? Is it likely that recalls will be needed to replace defective parts or systems?
                                               The project designer or design team will need to address a myriad of engineering and
                                               non-engineering questions.
                                                  Communicating the design to others is the final, vital presentation step in the design
                                               process. Undoubtedly, many great designs, inventions, and creative works have been lost to
                                               posterity simply because the originators were unable or unwilling to properly explain their
                                               accomplishments to others. Presentation is a selling job. The engineer, when presenting a
                                               new solution to administrative, management, or supervisory persons, is attempting to sell
                                               or to prove to them that their solution is a better one. Unless this can be done successfully,
                                               the time and effort spent on obtaining the solution have been largely wasted.  When
                                               designers sell a new idea, they also sell themselves. If they are repeatedly successful in
                                               selling ideas, designs, and new solutions to management, they begin to receive salary
                                               increases and promotions; in fact, this is how anyone succeeds in his or her profession.

                                               1 An excellent reference for this topic is presented by Stuart Pugh, Total Design—Integrated Methods for
                                               Successful Product Engineering, Addison-Wesley, 1991. A description of the Pugh method is also provided
                                               in Chap. 8, David G. Ullman, The Mechanical Design Process, 3rd ed., McGraw-Hill, 2003.
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