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tioning Lingtu from licensing technology to cell phone and PDA manufacturers
        to doing paid consumer subscriptions and services. One sure-fire premium
        service is cell phones with built in software for real-time navigation. “Cell
        phones with built-in GPS will become standard just as camera phones are now
        the norm,” he predicts.
            Meanwhile, Tang diplomatically tells me that he likes his new strategic
        role because he can “now focus on the crystal ball. By being in charge of
        business development, I also can work more closely with our important
        partners.” As proof, he points to a recently made deal with a Beijing radio
        station to offer real-time traffic information to cab drivers.
            Back in 2002, Lingtu’s young cofounders—all in their late twenties or
        early thirties—also dealt with top managerial issues. They brought in the
        seasoned manager Li Zhongliang, age 52, from the state-owned China Con-
        struction Bank, gave him a sizable equity stake in Lingtu, and made him
        chairman. “Here’s this young management team. They bring in a gray-haired
        guy and give him the biggest stake in the company of any individual,” recalls
        Tse. He adds that it’s one of the key reasons Gobi made a bet on Lingtu back
        in 2003. “We were really impressed by their acknowledging that they needed
        to bring in more talent,” he says.
            Indeed, Li pulled off a near miracle for Lingtu. During the height of the
        SARS virus outbreak in mid-2003, he drove 12 hours from Beijing to
        Shanghai to meet with Tse and his partner, Harvard grad Thomas Tsao. The
                                            two partners were holed up in
                                            Shanghai, afraid to travel but eager
                                            to do a deal with Lingtu. The re-
        “Here’s this young management team. They  lentless Li negotiated with the Gobi
        bring in a gray-haired guy and give him the  partners for 11 hours. Meanwhile,
        biggest stake in the company of any  as SARS was fading toward the end
        individual.”                        of the year, Gobi finished raising a

                 Lawrence Tse,              $50 million fund to invest in
             general partner, Gobi Partners  emerging Mainland tech com-
                                            panies. A few months after his trek,
                                            Li got a $3 million check from
                                            Gobi, the first of the venture firm’s
        nine investments in China. 10  The team compares Li’s journey to Chairman
        Mao’s historic Long March from the southeast to the northwest of China



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