Page 112 - Social Marketing for Public Health Global Trends and Success Stories
P. 112

57977_CH04_final.qxd:Cheng  11/5/09  4:38 PM  Page 85






                                                                     HIV/AIDS Enters the Picture   85



                    also leave rural homes to take jobs in inner-city factories, only to fall victim to vio-
                    lent crime, exploitation, or illness.


                      HI V /A ID S EN TER S THE P I C TUR E

                    With the majority of the populace crowded into industrialized urban areas in less
                    than ideal circumstances, it is not surprising that air and water pollution are major
                    concerns, leading to a variety of health problems such as hepatitis A, typhoid fever,
                    and bacterial diarrhea. Many of the affected are children; almost 30% of Mexico’s
                    population is under 15, with about 700,000 more males than females. Overall,
                    however, life expectancies remain relatively high: 73 years for men and almost 79
                    years for women (U.S. Department of State, 2008).
                       Average life spans could drop, Mexican health officials fear, as the newest offspring
                    of poverty and ignorance—the AIDS epidemic—affects more and more vulnerable
                    populations. In many Latin American countries, the HIV epidemic is the main threat
                    to social sustainability, with recent reports showing the disease is increasingly affecting
                    the youngest and most productive populations as well as poor and marginalized
                    groups. Sadly, the 2007 national census revealed that half of new HIV/AIDS cases in
                    Mexico are occurring among those between 10 and 24 years old (Tizcareño, 2008).
                    Unless it is curbed, this trend bodes ill for the future and predicts additional diversion
                    of resources from other health, welfare, and education priorities. Mexico ranks 13th
                    globally and 3rd in the Americas in the total number of HIV cases reported, but the
                    increase has been continuous since 1981. With an estimated average of 4,000 new
                    cases annually, AIDS has become the fourth leading cause of death for Mexican men
                    aged 25 to 44 (WHO, PAHO, & UNAIDS, 2006, pp. 2–7).
                       AIDS has been reported in all 31 states of the Mexican Republic, with more
                    than half of the infected living in the Federal District. Although the epidemic is
                    largely concentrated among men who have sex with men, higher rates of HIV in-
                    fection are also being documented among injecting drug users and women. Of the
                    estimated 180,000 people living with HIV/AIDS in Mexico, almost one-fourth are
                    women (International HIV/AIDS Alliance, 2008). Unfortunately, as male partners
                    infect more women, heterosexual transmission is on the rise and, in some parts of
                    the country, is now the predominant mode of transmission. Official estimates of
                    the adult prevalence rate are still relatively low, ranging from 0.3% to 0.4%, but the
                    disease is responsible for about 6,200 deaths a year (International HIV/AIDS
                    Alliance, 2008). Persuading the infected to seek testing and treatment is expensive
                    and difficult, so prevention is viewed as the superior social and financial choice.
                       Although Mexico has had HIV/AIDS programs since the early 1980s, only re-
                    cently has there been a more unified national response in recognition that the
                    disease has become a complex healthcare challenge, with psychological, social,
   107   108   109   110   111   112   113   114   115   116   117