Page 107 - Social Marketing for Public Health Global Trends and Success Stories
P. 107
57977_CH03_final.qxd:Cheng 11/6/09 11:34 AM Page 80
80 CHAPTER 3 ■ Saskatchewan in Motion
Edwards, P. (2004). No country mouse: Thirty years of effective marketing and health commu-
nications. Canadian Journal of Public Health 95 (Suppl. 2), S6–S13.
Fast Consulting. (2003). In motion physical activity baseline survey for the provincial in motion
strategy. Unpublished report presented to Saskatchewan in motion.
Fast Consulting. (2005). In motion physical activity survey for the provincial in motion strategy.
Unpublished report presented to Saskatchewan in motion.
Gordon, R., McDermott, L., Stead, M., & Angus, K. (2006). The effectiveness of social marketing
interventions for health improvement: What’s the evidence? Public Health 120, 1133–1139.
Government of Saskatchewan. (2006). Saskatchewan Aboriginal peoples. Retrieved July 29, 2008,
from http://www.stats.gov.sk.ca/pop/2006%20Census%20Aboriginal%20Peoples.pdf
Hastings, G. (2007). Social marketing: Why should the devil have all the best tunes? Oxford, UK:
Butterworth Heinemann.
Health Canada. (2005a). Aboriginal Diabetes Initiative (ADI)—Eat right. Be active. Have fun. You
can prevent diabetes campaign. Retrieved July 28, 2009, from http://www.hc-sc.gc.ca/
ahc-asc/activit/marketsoc/camp/adi-ida_e.html
Health Canada. (2005b). Canada’s health care system. Ottawa, Ontario: Government of Canada.
Retrieved July 28, 2009, from http://www.hc-sc.gc.ca/hcssss/alt_formats/hpbdgps/pdf/
pubs/2005-hcs-sss/2005-hcs-sss_e.pdf
Hornik, R. C. (2002). Public health communication: Making sense of contradictory evidence. In
R. C. Hornik (Ed.), Public health communication: Evidence for behaviour change (pp. 1–19).
Mahwah, NJ: Lawrence Erlbaum Associates.
Laberge, S., Bush, P., Chagnon, M., & Laforest, S. (2007). Promotion de l’activité physique et impact
de l’activité physique sur certains facteurs favorisant l’apprentissage. Montréal, Quebec, Canada:
Comité de gestion de la taxe scolaire de l’île de Montréal.
Lagarde, F. (2005). Guide for planning public awareness and education initiatives to promote organ and
tissue donation. Canadian Council for Donation and Transplantation. Retrieved July 28, 2009,
from http://www.ccdt.ca/english/publications/final-pdfs/Guide-Public-Awareness.pdf
Lagarde, F. (2007a). Equilibrium 2007 & 2008 integrated strategic orientation. Ottawa, Ontario:
Canada Mortgage and Housing Corporation.
Lagarde, F. (2007b). The social marketing of affordable housing solutions. Ottawa, Ontario:
Canada Mortgage and Housing Corporation.
Lagarde, F., & Leblanc, C. M. A. (2008). Physical activity in schools. Background paper for the
June 2007 Satellite Expert Roundtable on the WHO Global Strategy on Diet, Physical
Activity and Health: A School Policy Framework.
Lagarde, F., Tremblay, M., & Des Marchais, V. (2007). Physicians taking action against smoking.
In G. Hastings, Social marketing: Why should the devil have all the best tunes? (pp. 292–296).
Oxford, UK: Butterworth Heinemann.
Lavack, A., & Toth, G. (2004). Reducing the social acceptability of smoking: A role for government?
Case Study 4.05, Case Studies in Public Administration Program, Institute of Public
Administration of Canada.
Lavack, A. M., Magnuson, S., Deshpande, S., Basil, D., Basil, M., & Mintz, J. H. (in press).
Enhancing occupational health and safety in young workers: The role of social market-
ing. International Journal of Nonprofit and Voluntary Sector Marketing.
Lévesque, M. (2008). Reducing pesticide use in Hudson, St. Lazare, and Notre Dame de L’Ile
Perrot. Retrieved July 28, 2009, from http://www.toolsofchange.com/English/CaseStudies/
default.asp?ID=172

