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References 79

QU ESTIONS F OR DISCUS S ION

1. How is SIM’s approach consistent with a comprehensive social marketing
framework?
2. Can you give some examples of calls to action aimed at various stakeholders
and decision makers to address product, price, place, and promotion issues re-
lated to physical activity?
3. How was the SIM message strategy used to highlight that physical activity is
becoming the norm?

RE F E RE NCES

Active Living by Design. (2008). Retrieved July 28, 2009, from http://www.activelivingby
design.org
Andreasen, A. (2006). Social marketing in the 21st century. Thousand Oaks, CA: Sage
Publications.
Brownson, R. C., Haire-Joshu, D., & Luke, D. A. (2006). Shaping the context of health: A review
of environmental and policy approaches in the prevention of chronic diseases. Annual
Review of Public Health 27, 341–370.
Canadian Diabetes Association. (2006). Regional advocacy workshops—Saskatchewan back-
grounder. Retrieved July 28, 2009, from http://www.diabetes.ca/Files/2006-sask-
backgrounder.doc
Cavill, N., & Bauman, A. (2004). Changing the way people think about health-enhancing phys-
ical activity: Do mass media campaigns have a role? Journal of Sports Sciences 22(8),
771–790.
Checkmate Strategic Planning. (2005). In motion—Public awareness survey 2005 (unpublished).
Cotroneo, S. (2004). Back to sleep—Health Canada SIDS social marketing campaign. Retrieved July
28, 2009, from http://www.toolsofchange.com/English/CaseStudies/default.asp?ID=161
Craig, C. L., & Cameron, C. (2004). Increasing physical activity: Assessing trends from 1998–2003.
Ottawa, Ontario, Canada: Canadian Fitness & Lifestyle Research Institute.
Craig, C. L., Cameron, C., Russel, S. J., & Beaulieu, A. (2001). Increasing physical activity: Supporting
children’s participation. Ottawa, Ontario, Canada: Canadian Fitness & Lifestyle Research
Institute.
Deshpande, S., & Basil, M. (2006). Lessons from research on social marketing for mobilizing
adults for positive youth development. In E. G. Clary & J. E. Rhodes (Eds.), Mobilizing
adults for positive youth development: Lessons from the behavioral sciences on promoting
socially valued activities (pp. 211–231). New York: Kluwer/Plenum.
Deshpande, S., Basil, M., Basford, L., Thorpe, K., Piquette-Tomei, N., Droessler, J., et al. (2005).
Promoting alcohol abstinence among pregnant women: Potential social change strategies.
Health Marketing Quarterly 23(2), 45–67.
Deshpande, S., & Lagarde, F. (2008). International survey on advanced-level social marketing
training events. Social Marketing Quarterly 14(2), 50–66.
Duquette, M. P. (2008). Montreal dietary dispensary. Retrieved July 28, 2009, from http://www
.toolsofchange.com/English/CaseStudies/default.asp?ID=37