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28 CHAPTER 1 ■ Social Marketing for Public Health: An Introduction

QU ESTIONS F OR DISCUS S ION

1. What are the major contributions that social marketing—as a theory, a prac-
tice, and/or a movement—has made to society in general and to marketing in
particular? What are some of the most important advances in social marketing
over the past 40 years?
2. Why is social marketing regarded as a “natural fit” for public health? In your
opinion and/or based on your experience, what are the most valuable contri-
butions that social marketing has made to public health globally or in your
country? What area(s) in public health still need(s) more help from social mar-
keters nowadays?
3. In your view, what are the three most noteworthy global trends in social
marketing for public health? What other trend(s) have you noticed besides
the 10 highlighted in this chapter?
4. What has given rise to the widespread confusion between social marketing and
social media? What do you think should and can be done to clean up the
“muddy water” and protect the identity of social marketing?

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