Page 57 - Social Marketing for Public Health Global Trends and Success Stories
P. 57

57977_CH01_final.qxd:Cheng  11/5/09  4:32 PM  Page 30






                30     CHAPTER 1  ■ Social Marketing for Public Health: An Introduction



                             10&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T70300619
                             13&cisb=22_T7030061912&treeMax=true&treeWidth=0&csi=299219&docNo=1
                          Weinreich, N. K. (2006). What is social marketing? Retrieved July 28, 2009, from http://www
                             .social-marketing.com/Whatis.html
                          World Social Marketing Conference. (2008). Retrieved July 28, 2009, from http://www
                             .tcp-events.co.uk/wsmc/index.html
                          Wymer, W. (2008). Editorial: Special issue on social marketing. International Journal of Nonprofit
                             and Voluntary Sector Marketing 13, 191.
   52   53   54   55   56   57   58   59   60   61   62