Page 12 - Sport Culture and the Media

SERIES EDITOR’S FORE WORD

This second edition of David Rowe’s Sport, Culture and the Media: The Unruly
Trinity explores the extraordinarily dynamic linkages between media and sport,
and their significance for contemporary society. Where other books in this area
typically focus on a particular sport and its depiction in a single medium,
Rowe’s book covers both production and interpretation across the full spectrum
of what he calls the ‘media sports cultural complex’. In Part I, Making Media
Sport, he traces the history of the media-sport nexus, surveys the production
of sports journalism, and closely examines the political economy of the sports
media. In Part II, Unmaking the Media Sports Text, he teases out the cultural
meanings and social ideologies of a wide range of media sport forms and genres,
including sports television, radio, films, books, newspapers, photography and
the Internet. This new edition discusses the latest developments in the owner-
ship and control of media sport and in media sport technology, consumption
and use; incorporates new scholarly contributions to the international field of
sports media studies; and reviews the most recent global sports events like the
Sydney 2000 Olympics and the 2002 World Cup. It sets out to provide readers
with the tools to analyse and understand the sports media for themselves as
‘cultural citizens’, and ‘to take back a little of the cultural power that we have
ceded to it’.
The Issues in Cultural and Media Studies series aims to facilitate a diverse
range of critical investigations into pressing questions considered to be central
to current thinking and research. In light of the remarkable speed at which the
conceptual agendas of cultural and media studies are changing, the series is
committed to contributing to what is an ongoing process of re-evaluation and
critique. Each of the books is intended to provide a lively, innovative and