Page 8 - Sport Culture and the Media

C ONTENTS

SERIES EDITOR’S FOREWORD xi

ACKNOWLEDGEMENTS (FIRST EDITION) xiii

PREFACE AND ACKNOWLEDGEMENTS (SECOND EDITION) xv
|| INTRODUCTION: IMMERSED IN MEDIA SPORT 1

A day in the life of the media sports consumer 1
Sport, Culture and the Media: structure and outline 4
Conclusion: looking towards sport and media 7

PART I MAKING MEDIA SPORT 9

1 || UNDERSTANDING SPORT AND MEDIA: A SOCIO-HISTORICAL APPROACH 11
Introduction: when two worlds collide 11
The rise of sport 13
Profitable play 17
Political football 22
The rise of the mass media 24
News and entertainment 27
Having it both ways: sport meets media 31
Conclusion: sport, media and cultural power 33
Further reading 36