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Chapter 14: Claims, Tests, and Conclusions
                                                    null hypothesis is rejected (that is, there was sufficient evidence against it),
                                                    what’s your alternative going to be? Actually, three possibilities exist for the
                                                    second (or alternative) hypothesis, denoted H . Here they are, along with
                                                                                            a
                                                    their shorthand notations in the context of the pie example:
                                                     ✓ The population parameter is not equal to the claimed value (H : μ ≠ 5).
                                                     ✓ The population parameter is greater than the claimed value (H : μ > 5).
                                                     ✓ The population parameter is less than the claimed value (H : μ < 5).
                                                    Which alternative hypothesis you choose in setting up your hypothesis test
                                                    depends on what you’re interested in concluding, should you have enough
                                                    evidence to refute the null hypothesis (the claim).
                                                    For example, if you want to test whether a company is correct in claiming its
                                                    pie takes five minutes to make and it doesn’t matter whether the actual aver-
                                                    age time is more or less than that, you use the not-equal-to alternative. Your
                                                    hypotheses for that test would be H : μ = 5 versus H : μ ≠ 5.  a  a a  217
                                                                                   o             a
                                                    If you only want to see whether the time turns out to be greater than what
                                                    the company claims (that is, whether the company is falsely advertising its
                                                    quick prep time), you use the greater-than alternative, and your two hypoth-
                                                    eses are H : μ = 5 versus H : μ > 5.
                                                             o            a
                                                    Finally, say you work for the company marketing the pie, and you think the
                                                    pie can be made in less than five minutes (and could be marketed by the
                                                    company as such). The less-than alternative is the one you want, and your
                                                    two hypotheses would be H : μ = 5 versus H : μ < 5.
                                                                            o             a
                                                    How do you know which hypothesis to put in H  and which one to put in H ?
                                                                                            o                      a
                                                    Typically, the null hypothesis says that nothing new is happening; the previous
                                                    result is the same now as it was before, or the groups have the same average
                                                    (their difference is equal to zero). In general, you assume that people’s claims
                                                    are true until proven otherwise. So the question becomes: Can you prove
                                                    otherwise? In other words, can you show sufficient evidence to reject H ?
                                                                                                                 o
                                         Gathering Good Evidence (Data)
                                                    After you’ve set up the hypotheses, the next step is to collect your evidence
                                                    and determine whether your evidence goes against the claim made in H .
                                                                                                                o
                                                    Remember, the claim is made about the population, but you can’t test the whole
                                                    population; the best you can usually do is take a sample. As with any other situ-
                                                    ation in which statistics are being collected, the quality of the data is extremely
                                                    critical. (See Chapter 3 for ways to spot statistics that have gone wrong.)
                                                    Collecting good data starts with selecting a good sample. Two important
                                                    issues to consider when selecting your sample are avoiding bias and being




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