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Chapter 4: Tools of the Trade
                                           Figure 4-1:
                                           A standard
                                           normal (Z-)
                                             distribu-
                                            tion has a
                                          bell-shaped
                                           curve with
                                          mean 0 and
                                            standard      -3       -2    Standard Normal (Z-)  Distribution  2  3          55
                                                                                     0
                                                                            -1
                                                                                              1
                                          deviation 1.                        Possible values of Z

                                                    Because every distinct population of data has a different mean and standard
                                                    deviation, an infinite number of different normal distributions exist, each
                                                    with its own mean and its own standard deviation to characterize it. See
                                                    Chapter 9 for plenty more on the normal and standard normal distributions.
                                                    Central Limit Theorem
                                                    The normal distribution is also used to help measure the accuracy of many
                                                    statistics, including the mean, using an important result in statistics called the
                                                    Central Limit Theorem. This theorem gives you the ability to measure how much
                                                    your sample mean will vary, without having to take any other sample means to
                                                    compare it with (thankfully!). By taking this variability into account, you can now
                                                    use your data to answer questions about the population, such as “What’s the
                                                    mean household income for the whole U.S.?”; or “This report said 75% of all gift
                                                    cards go unused; is that really true?” (These two particular analyses made pos-
                                                    sible by the Central Limit Theorem are called confidence intervals and hypothesis
                                                    tests, respectively, and are described in Chapters 13 and 14, respectively.)

                                                    The Central Limit Theorem (CLT for short) basically says that for non-normal
                                                    data, your sample mean has an approximate normal distribution, no matter what
                                                    the distribution of the original data looks like (as long as your sample size was
                                                    large enough). And it doesn’t just apply to the sample mean; the CLT is also
                                                    true for other sample statistics, such as the sample proportion (see Chapters 13









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