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Chapter 4: Tools of the Trade
                                                    A variety of hypothesis tests are done in scientific research, including t-tests
                                                    (comparing two population means), paired t-tests (looking at before/after
                                                    data), and tests of claims made about proportions or means for one or more
                                                    populations. For specifics on these hypothesis tests, see Chapter 15.
                                                    p-values
                                                    Hypothesis tests are used to test the validity of a claim that is made about a
                                                    population. This claim that’s on trial, in essence, is called the null hypothesis.
                                                    The alternative hypothesis is the one you would believe if the null hypothesis
                                                    is concluded to be untrue. The evidence in the trial is your data and the sta-
                                                    tistics that go along with it. All hypothesis tests ultimately use a p-value to
                                                    weigh the strength of the evidence (what the data are telling you about the
                                                    population). The p-value is a number between 0 and 1 and interpreted in the
                                                    following way:
                                                     ✓ A small p-value (typically ≤ 0.05) indicates strong evidence against the   61
                                                        null hypothesis, so you reject it.
                                                     ✓ A large p-value (> 0.05) indicates weak evidence against the null hypoth-
                                                        esis, so you fail to reject it.
                                                     ✓ p-values very close to the cutoff (0.05) are considered to be marginal
                                                        (could go either way). Always report the p-value so your readers can
                                                        draw their own conclusions.
                                                    For example, suppose a pizza place claims their delivery times are 30 minutes
                                                    or less on average but you think it’s more than that. You conduct a hypothesis
                                                    test because you believe the null hypothesis, H , that the mean delivery time
                                                                                            o
                                                    is 30 minutes max, is incorrect. Your alternative hypothesis (H ) is that the
                                                                                                         a
                                                    mean time is greater than 30 minutes. You randomly sample some delivery
                                                    times and run the data through the hypothesis test, and your p-value turns out
                                                    to be 0.001, which is much less than 0.05. You conclude that the pizza place
                                                    is wrong; their delivery times are in fact more than 30 minutes on average,
                                                    and you want to know what they’re gonna do about it! (Of course you could
                                                    be wrong by having sampled an unusually high number of late pizzas just by
                                                    chance; but whose side am I on?) For more on p-values, head to Chapter 14.
                                                    Statistical significance
                                                    Whenever data are collected to perform a hypothesis test, the researcher is
                                                    typically looking for something out of the ordinary. (Unfortunately, research
                                                    that simply confirms something that was already well known doesn’t make











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