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Chapter 4: Tools of the Trade
                                                    Correlation versus causation
                                                    Of all of the misunderstood statistical issues, the one that’s perhaps the most
                                                    problematic is the misuse of the concepts of correlation and causation.
                                                    Correlation, as a statistical term, is the extent to which two numerical vari-
                                                    ables have a linear relationship (that is, a relationship that increases or
                                                    decreases at a constant rate). Following are three examples of correlated
                                                    variables:
                                                     ✓ The number of times a cricket chirps per second is strongly related
                                                        to temperature; when it’s cold outside, they chirp less frequently, and
                                                        as the temperature warms up, they chirp at a steadily increasing rate. In
                                                        statistical terms, you say number of cricket chirps and temperature have
                                                        a strong positive correlation.
                                                     ✓ The number of crimes (per capita) has often been found to be related to
                                                        the number of police officers in a given area. When more police officers   63
                                                        patrol the area, crime tends to be lower, and when fewer police officers
                                                        are present in the same area, crime tends to be higher. In statistical
                                                        terms we say the number of police officers and the number of crimes
                                                        have a strong negative correlation.
                                                     ✓ The consumption of ice cream (pints per person) and the number of
                                                        murders in New York are positively correlated. That is, as the amount of
                                                        ice cream sold per person increases, the number of murders increases.
                                                        Strange but true!
                                                    But correlation as a statistic isn’t able to explain why or how the relationship
                                                    between two variables, x and y, exists; only that it does exist.
                                                    Causation goes a step further than correlation, stating that a change in the
                                                    value of the x variable will cause a change in the value of the y variable. Too
                                                    many times in research, in the media, or in the public consumption of statis-
                                                    tical results, that leap is made when it shouldn’t be. For instance, you can’t
                                                    claim that consumption of ice cream causes an increase in murder rates just
                                                    because they are correlated. In fact, the study showed that temperature was
                                                    positively correlated with both ice cream sales and murders. (For more on
                                                    correlation and causation, see Chapter 18.) When can you make the causa-
                                                    tion leap? The most compelling case is when a well-designed experiment is
                                                    conducted that rules out other factors that could be related to the outcomes
                                                    (see Chapter 17 for information on experiments showing cause-and-effect).
                                                    You may find yourself wanting to jump to a cause-and-effect relationship when
                                                    a correlation is found; researchers, the media, and the general public do it all
                                                    the time. However, before making any conclusions, look at how the data were
                                                    collected and/or wait to see if other researchers are able to replicate the results
                                                    (the first thing they try to do after someone else’s “groundbreaking result” hits
                                                    the airwaves).







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