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PREFACE xix

• A simple, integrative strategic-management model appears in all chapters and on the
inside front cover of the text. This model is widely used for strategic planning
among consultants and companies worldwide. One reviewer said, “One thing I have
admired about David’s text is that he follows the fundamental sequence of strategy
formulation, implementation, and evaluation. There is a basic flow from
mission/purposes to internal/external environmental scanning to strategy develop-
ment, selection, implementation, and evaluation. This has been, and continues to be,
a hallmark of the David text. Many other strategy texts are more disjointed in their
presentation, and thus confusing to the student, especially at the undergraduate
level.”
• A Cohesion Case follows Chapter 1 and is revisited at the end of each chapter. This
Cohesion Case allows students to apply strategic-management concepts and tech-
niques to a real organization as chapter material is covered, which readies students
for case analysis in the course.
• End-of-chapter Assurance of Learning Exercises effectively apply concepts
and techniques in a challenging, meaningful, and enjoyable manner. Eighteen
exercises apply text material to the Cohesion Case; 10 apply textual material to
a college or university; another 10 exercises send students into the business world
to explore important strategy topics. The exercises are relevant, interesting, and
contemporary.
• There is excellent pedagogy in this text, including notable quotes and objectives to
open each chapter, and key terms, current readings, discussion questions, and experi-
ential exercises to close each chapter.
• There is excellent coverage of strategy formulation issues, such as business ethics,
global versus domestic operations, vision/mission, matrix analysis, partnering, joint
venturing, competitive analysis, governance, and guidelines for conducting an
internal/external strategy assessment.
• There is excellent coverage of strategy implementation issues such as corporate
culture, organizational structure, outsourcing, marketing concepts, financial analysis,
and business ethics.
• A systematic, analytical approach is presented in Chapter 6, including matrices such
as the SWOT, BCG, IE, GRAND, SPACE, and QSPM.
• The chapter material is again published in a four-color format.
• A chapters-only paperback version of the text is available.
• Custom-case publishing is available whereby an instructor can combine chapters
from this text with cases from a variety of sources or select any number of cases
desired from the 29 cases in the full text.
• For the chapter material, the outstanding ancillary package includes a comprehensive
Instructor’s Manual, computerized test bank, and PowerPoints.

*The comprehensive strategic-management model is displayed on the inside front cover
of the text. At the start of each chapter, the section of the comprehensive strategy model
covered in that chapter is highlighted and enlarged so students can see the focus of each
chapter in the basic unifying comprehensive model.
*The Case Information Matrix and Case Description Matrix provided in the preface reveal
(1) topical areas emphasized in each case and (2) contact and location information for each
case company. These matrices provide suggestions on how the cases deal with concepts in
the 11 chapters.

Cases: Time-Tested Features

• This edition contains the most current set of cases in any strategic-management
text on the market. All cases include year-end 2009 financial data and
information.
• The cases focus on well-known firms in the news making strategic changes. All
cases are undisguised, and most are exclusively written for this text to reflect