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PREFACE xxi

evaluate strategies in all kinds of profit and nonprofit organizations. The end-of-chapter
Assurance of Learning Exercises allow you to apply what you’ve read in each chapter to
the new McDonald’s Cohesion Case and to your own university.
Definitely visit the Strategic Management Club Online at www.strategyclub.com. The
templates and links there will save you time in performing analyses and will make your
work look professional. Work hard in this course and have fun. Good luck!