Page 175 - Critical Dialogues in Cultural Studies
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HISTORY, POLITICS AND POSTMODERNISM 163

            establish  its  political  power.  Hegemony  need  not  depend  upon  consensus
            nor  consent  to  particular  ideological  constructions.  It  is  a  matter  of
            containment  rather  than  compulsion  or  even  incorporation.  Hegemony
            defines the limits within which we can struggle, the field of ‘common sense’
            or  ‘popular  consciousness’.  It  is  the  struggle  to  articulate  the  position  of
            ‘leadership’ within the social formation, the attempt by the ruling bloc to win
            for itself the position of leadership across the entire terrain of cultural and
            political life. Hegemony involves the mobilization of popular support, by a
            particular social bloc, for the broad range of its social projects. In this way,
            the  people  assent  to  a  particular  social  order,  to  a  particular  system  of
            power,  to  a  particular  articulation  of  chains  of  equivalence  by  which  the
            interests  of  the  ruling  bloc  come  to  define  the  leading  positions  of  the
            people.  It  is  a  struggle  over  ‘the  popular’,  a  matter  of  the  articulated
            relations, not only within civil society (which is itself more than culture) but
            between the state (as a condensed site of power), the economic sector and
            civil society.
              Hall  (1980)  describes  hegemony  as  the  struggle  between  ‘popular’  and
            ‘populist’  articulations,  where  the  latter  points  to  structures  which
            neutralize the opposition between the people and the power bloc. He has
            used  this  framework  (1978,  1980b,  1988a)  to  describe  the  unique
            configuration,  emergence  and  political  successes  of  the  New  Right  and
            Thatcherism in Britain. However it is important that we do not romanticize
            the ‘popular’ (1984a):

              Since the inception of commerical capitalism and the drawing of all
              relations into the net of market transactions, there has been little or
              no ‘pure’ culture of the people—no wholly separate folk-realm of the
              authentic  popular,  where  ‘the  people’  existed  in  their  pure  state,
              outside of the corrupting influences. The people have always had to
              make something out of the things the system was trying to make of
              them.

            Nor can we locate the popular outside of the struggle for hegemony in the
            contemporary  world.  For  hegemony  is  never  securely  achieved,  if  even
            momentarily.  But  it  does  describe  a  different  form  of  social  and  political
            struggle, what Gramsci called a ‘war of positions’ (as opposed to the more
            traditional  war  of  manoeuvre)  in  which  the  sites  and  stakes  of  struggles
            over power are multiplied and dispersed throughout the social formation.
            Hall  argues  that  the  left  must  enter  into  this  complex  set  of  struggles,
            across  the  entire  range  of  social  and  cultural  life,  if  it  is  to  forge  its  own
            hegemonic  politics,  one  dedicated  to  making  a  better  life  for  everyone.
            Once again, Hall enjoins us to recognize that ‘people make history but in
            conditions  not  of  their  own  making.’  This  is  Hall’s  model  of  practice,  a
            model of our own practices, or our struggles to understand the relations,
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