Page 215 - Critical Dialogues in Cultural Studies
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WAITING ON THE END OF THE WORLD? 203

              so  long  as  there  is  alienation,  there  is  spectacle,  action,  scene….
              Obscenity begins precisely where there is no more spectacle, no more
              scene,  when  all  becomes  transparent  and  immediate  visibility,  when
              everything is exposed to the harsh and inexorable light of information
              and communication. 2

            The  concentrated  vehemence  in  these  sort  of  pronouncements  by
            Baudrillard,  who  is  often  considered  to  be  the  totemic  source  of  the
            postmodern  malaise,  perhaps  symptomatically  reveals  his  vicinity  to  his
            anguished  accusers.  Seeking  to  preserve  the  project  of  modernity,  they
            cannot forgive him for cynically betraying the faculty that permits him to
            speak.  By  carrying  to  the  extreme,  where  reason  runs  riot,  the  logic  of
            alienated  consciousness,  he  has  unavoidably  exposed  the  Other,  the
            repressed,  the  unconscious,  side  of  the  occidental  ratio  in  a  parodic
            rhapsody. 3
              In a world that is seemingly running down, that every day is choked with
            signs  producing  less  and  less  sense,  Baudrillard’s  phlegmatic  philosophy
            offers  a  bleak  dirge  for  the  loss  of  meaning,  for  the  withering  away  of
            stable,  semantic  guarantees,  the  referents,  that  have  been  nullified  in  the
            empty space between the signs. Baudrillard’s voice here becomes that of a
            latter-day flâneur in a dying universe, casting the concentrated light of his
            melancholic reason on the semiotic entropy of a world lost in space. This
            does  not  represent  a  passive  acceptance  of  the  present  so  much  as  the
            logical  extension  of  a  negative  rationalism:  an  excess  that  spills  over  and
            sabotages the limits of the previously ‘rational’. We can choose to read it as
            the  inadvertent  acknowledgement  that  a  certain  critical  ‘distance’,
            authority and truth is being ineluctably swept away in the enveloping and
            apparently  indifferent  movement  of  the  modern  world.  This  is  what
            Baudrillard himself likes to call the ‘historical collapse’ in which everything
            becomes ecstatic and ex-centric, without referent or centre.
              But the rhetorical flourish of the ‘collapse of the real’ is ultimately a deeply
            ambiguous  assertion.  What  is  undoubtedly  collapsing  is  an  earlier
            confidence  in  assigning  an  unequivocal  sense  of  the  ‘real’  conceived  of  in
            terms  of  a  rationalist  paradigm  that  produces  a  complete  and  potentially
            exhaustive sense of knowledge. Knowledge, and the realities it speaks for,
            becomes  altogether  more  complex.  The  rationalist  plane  is  supplemented
            by  more  complex  epistemological  figures  and  a  series  of  ontological
            openings that call for a radical revision of history, culture and politics. As
            Edward  Said  insists,  any  rationalist  codification—the  ‘knowledge’  that
            constitutes  the  field  of  ‘Orientalism’,  for  instance—is  at  the  same  time  a
            codification of the historical powers invested in the paradigm and in their
            underlying relation to the ‘real’: Eurocentrism, imperialism and racism, for
                    4
            example.  Such a breach in ‘reality’ can therefore be fruitfully exposed and
            explored  in  order  to  deviate  and  unpack  the  languages  that  previously
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