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THE PROBLEM OF IDEOLOGY: MARXISM WITHOUT GUARANTEES 27

              Thus, for example, he spoke in a famous passage of the ‘ideological forms
            in which men become conscious of…conflict and fight it out’ (Marx, 1970:
            21).  In  Capital  he  frequently,  in  asides,  addresses  the  ‘everyday
            consciousness’  of  the  capitalist  entrepreneur;  or  the  ‘common  sense  of
            capitalism’.  By  this  he  means  the  forms  of  spontaneous  thought  within
            which  the  capitalist  represents  to  himself  the  workings  of  the  capitalist
            system and ‘lives out’ (i.e., genuinely experiences) his practical relations to
            it. Indeed, there are already clues there to the subsequent uses of the term
            which  many,  I  suspect,  do  not  believe  could  be  warranted  from  Marx’s
            work.  For  example,  the  spontaneous  forms  of  ‘practical  bourgeois
            consciousness’  are  real,  but  they  cannot  be  adequate  forms  of  thought,
            since  there  are  aspects  of  the  capitalist  system—the  generation  of  surplus
            value, for example—which simply cannot be ‘thought’ or explained, using
            those  vulgar  categories.  On  the  other  hand,  they  can’t  be  false  in  any
            simple  sense  either,  since  these  practical  bourgeois  men  seem  capable
            enough  of  making  profit,  working  the  system,  sustaining  its  relations,
            exploiting  labour,  without  benefit  of  a  more  sophisticated  or  ‘truer’
            understanding of what they are involved in. To take another example, it is
            a fair deduction from what Marx said, that the same sets of relations—the
            capitalist  circuit—can  be  represented  in  several  different  ways  or  (as  the
            modern  school  would  say)  represented  within  different  systems  of
            discourse.
              To name but three—there is the discourse of ‘bourgeois common sense’;
            the sophisticated theories of the classical political economists, like Ricardo,
            from whom Marx learned so much; and, of course, Marx’s own theoretical
            discourse—the discourse of Capital itself.
              As soon as we divorce ourselves from a religious and doctrinal reading
            of Marx, therefore, the openings between many of the classical uses of the
            term,  and  its  more  recent  elaborations,  are  not  as  closed  as  current
            theoreticist polemics would lead us to believe.
              Nevertheless,  the  fact  is  that  Marx  most  often  used  ‘ideology’  to  refer
            specifically to the manifestations of bourgeois thought; and above all to its
            negative  and  distorted  features.  Also,  he  tended  to  employ  it—in,  for
            example,  The  German  Ideology,  the  joint  work  of  Marx  and  Engels—in
            contestation against what he thought were incorrect ideas: often, of a well-
            informed  and  systematic  kind  (what  we  would  now  calls  ‘theoretical
            ideologies’,  or,  following  Gramsci,  ‘philosophies’;  as  opposed  to  the
            categories  of  practical  consciousness,  or  what  Gramsci  called  ‘common
            sense’).  Marx  used  the  term  as  a  critical  weapon  against  the  speculative
            mysteries  of  Hegelianism;  against  religion  and  the  critique  of  religion;
            against  idealist  philosophy,  and  political  economy  of  the  vulgar  and
            degenerated  varieties.  In  The  German  Ideology  and  The  Poverty  of
            Philosophy Marx and Engels were combating bourgeois ideas. They were
            contesting  the  anti-materialist  philosophy  which  underpinned  the
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