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10  Sustainability Communication: A Systemic-Constructivist Perspective  111


            simplified – is that complex social, political, economic and ecological systems are
            characterized by reciprocal effects, effect networks (instead of effect chains), feed-
            back couplings, butterfly effects, incalculable side and follow-on effects and chaotic
            turbulences. A linear, dualising (either-or), calculating, mechanistic thinking (which
            is suitable for modern technology and industry) does not do justice to such networking.
            A ‘flexible intelligence’ is needed, one that does not search for final, irreversible
            solutions (nuclear power plants are irreversible in that they cannot be ‘undone’), but
            that can ‘carefully’ handle ambiguous, circular processes, insecurities and uncer-
            tainties. Systemic thinking is thinking in contexts. Systemic ecological thinking
            finds a touchpoint with systemic therapy and systemic pedagogy (Balgo and Werning
            2003).  For  environmental  education  this  means  context  sensitivity.  For  example
            explaining to high school students how their own behaviour can be environmen-
            tally destructive is to simultaneously question their social, cultural, biographic and
            economic interrelationships. Therapy and counselling have been strongly influenced
            by systemic-constructivist paradigms. Family therapy in particular no longer ‘treats’
            individual family members but views circular interactions within a family system.
            The therapist foregoes the pretence of understanding those involved better and more
            deeply than they themselves do (by uncovering the subconscious). Feelings and
            thoughts can only be perceived by each individual himself. Childhood stories are
            also no longer a central element of therapy. A key concept and instrument of sys-
            temic  therapy  is  observation.  How  do  family  members  observe  (and  construct)
            themselves and each other? As an observer of the second order, the therapist regis-
            ters how those involved observe each other, while at the same time reflecting on his
            own role as observer. He also has blind spots and he does not know any ‘objective’
            facts.  Simon  asks  self-critically:  “Are  not  phenomena  also  constructed  through
            observation or by the observer himself? (…) Doesn’t the system ‘family therapist’
            also need to be observed?” (1997: 13). Simon concludes that “The most important
            premise one has to leave behind is the assumption that one could make any indepen-
            dent, that is ‘objective’, statements about any patient that are independent from the
            conditions of observation” (1997: 14).



            Constructive Epistemology

            Systems  theory  and  constructivism  are  closely  related.  As  disciplines,  systems
            theory is a social science and constructivism is a part of epistemology. The founders
            of neuro-biological constructivism, the biologists Maturana and Varela, argue from
            a  systems  theoretical  perspective.  Luhmann  also  examined  constructivism  more
            closely in his later work. The explanation for this fusion has to do with the compre-
            hensive definition of system. Luhmann defines society as a (social) system, but also
            human consciousness as a (psychic) system and the human organism as a (biological)
            system. Autopoiesis, self-reference (that is recursivity) and operational closure are
            concepts also made use of in these systems.
              Developments  in  cognitive  and  neuro-sciences  have  ‘strengthened’  the  thesis
            that our brain is a self-organised, structurally determined system that does not rep-
            resent the reality outside subjectivity ‘truly’ but instead constructs realities of its
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