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410  Sustainable Cities and Communities Design Handbook


            calculating interest on loans and credits. The economic principle of Muslim
            banking instruments is largely based on market patterns of traditional banking.
            Interest is replaced with other, equivalent financial constructions.

            THE SWOT ANALYSIS OF THE UAE MARKETdBUSINESS
            PERSPECTIVE
            Taking into consideration all of the above recent and future UAE market
            developments, the country characteristics including the market data, as well as
            the policies realized within the last decade, appropriate conclusions can be
            drawn by making the SWOT analysis from the potential foreign investor’s
            perspective. The market strengths, weaknesses, opportunities, and threats are
                     92
            as follows :
               Strengths
            l Political neutrality and stability of the UAEdlack of significant influence
               of fundamentalist movements on the internal policy (a consistently
               implemented vision of a modern state, in which old Arab traditions and the
               fundamental principles of Islam combine with modernity and the progress
               of civilization),
            l Booming economydgood economic situation (high GDP growth, signifi-
               cant budget surpluses, surpluses in foreign trade balance),
            l No restrictions on profit transfer or capital repatriation,
            l Low import duties (less than 5% for virtually all goods), nonexistent in the
               case of items imported for use in the free zones,
            l Competitive labor costs; corporate and personal taxes are nil, numerous
               double taxation agreements and bilateral investment treaties are in place,
            l Excellent infrastructure as well as stable and safe working environment,
            l Development of new branches of industry in the UAE (chemical, metal-
               lurgical, machine industries, trade, and construction),
            l Rich deposits of natural resources (approximately 10% of global oil
               deposits and the fifth largest gas deposits),
            l Growth recorded in certain areas outside of oil sector (apart from industry,
               in construction, trade, services, and banking),
            l Substantial financial reserves (estimated at over 250 billion USD), invested
               in foreign markets (Western Europe, the United States, the Near East),
            l Dynamic development of the financial services sector (e.g., the establish-
               ment of DFIC), constituting a bridge that links the financial markets of the
               East and the West),
            l Increase in trade between Poland and the UAE,
            l Most advanced telecommunication technologies,


            92. Hong Ju Lee and Dipak Jain. Dubai’s brand assessment success and failure in brand man-
               agement e Part 1, Place Branding and Public Diplomacy, 234e246 (August 2009).
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