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                Global trends in cereal and meat production  80 Global total use of nitrogen and
                                                       phosphorus fertilizers.
                 Per capita cereal production (kg)  360  Meat  Cereals  38 Per capita meat production (kg)  Millions tonnes. World, excluding former USSR  60  Nitrogen
                 380

                                         34
                 340
                                                  40
                                         30
                 320
                                         26
                                                  20
                                                            Phosphorus
                 300
                                         22
                                                   0
                 280
                  1960
                        1970
                                  1990
                             1980
                      Increased use of irrigation 2000  1960  1970  1980  1990  2000
                                                   Total global pesticides production
                 0.28           Water             3.0       Pesticides
               Global irrigation  (billions [10 9 ] ha)  0.24  Millions tonnes  2.0
                 0.20
                                                  1.0
                 0.16
                 0.12                              0
                  1960  1970  1980  1990  2000    19401950 1960 1970 1980  1990 2000
             SOURCE: Tilman et al., 2002                IAASTD/Ketill Berger, UNEP/GRID-Arendal
            FIGURE 24.1 Trends in production and inputs use in agriculture. Tilman, D., Cassman, K. G.,
            Matson, P. A., Naylor, R., Polansky, S., 2002, Agricultural sustainability and intensive production
            practices, Nature 418 in UNEP http://www.grida.no/graphicslib/detail/global-trends-in-cereal-
            and-meat-production-total-use-of-nitrogen-and-phosphorus-fertilizers-increased-use-of-
            irrigation-total-global-pesticides-pr_ef80.
               Urbanization destroys most fertile areas, and economic framework offers
            room for oligopoly, monopoly, and distribution asymmetries, all reducing the
            development and investment opportunities in the whole economy in general,
            and in the food sector specifically. Therefore the challenge is a global
            approach that requires sustainability in the way food is produced, stored,
            processed, distributed, and assessed.
               It has been discussed earlier that a higher income drives a higher demand
            for better food, which hence encourages new investment on the distribution
            side. This process leads to more industrial concentration in the retail sector,
                                                                3
            inducing in turn higher concentration on the whole supply chain. Also, bigger
            enterprises usually adopt less sustainable industrial processes due to the
            intensive use of producing factors.



            3. Concentration backward along the supply chain could be due to two different reasons. It might
              either be a countervailing reaction of producers to balance increased retailers’ market power or a
              solely business evolution to satisfy growing logistic, organizational, and supplying needs of a
              concentrated retail sector.
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