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38  Sustainable Cities and Communities Design Handbook


            specific discussion of an alternative philosophical approach to the established
            traditional way of seeing science and reality are necessary. Thinking and
            reflection are critical in the scientific investigation of reality together with and
            related to the basic philosophical assumptions. It is only in this connection that
            we can talk about something being true (e.g., correct) or false.
               There are economists and business academics who discuss philosophy of
            science as it relates to business economics, but only a rare minority make an
            impact on the research practice of social science and business or economics
            in particular. The problem with most methodological discussions and
            theoretical works is that they only discuss “choice” of methods in the context
            of methodological considerations and techniques of investigation and
            analysis.
               It is difficult to find an explicit discussion on connections between phi-
            losophy/philosophy of science and methodology, especially focused on
            opposing philosophical traditions. In particular, the scholarly discussions lack
            epistemological considerations and make assumptions that underlie the very
            choice of those methods.
               Another problem in traditional social scientific research is the lack of in-
            depth discussion of the background of the qualitative methods, especially of
            the Lifeworld ontology and everyday life epistemologies. The current con-
            ventional objectivism tradition has established positivist and rationalist the-
            ories in the functionalistic paradigm, which lack understanding about why the
            qualitative methods exist and for which epistemological grounds they are
            significant in understanding business actors, actions, and situations.
               Furthermore, the objectivist fails to understand in which contexts these
            methods appear, and to which contexts they relate or underscore and support
            quantitative and statistical methods. Finally, the issue is rarely raised in
            business economics as to how do we incorporate qualitative theories and
            methods in the production of knowledge to which they can contribute in-depth
            understanding?
               To a great extent, much of the problems exist because there is a basic lack
            of historical consciousness, debate, or concern over the progress of science in
            relation to social science (i.e., the theoretical discussions and background of
            science) and understanding of different traditions of philosophical thinking.
            Hence it must be recognized that the meta-theory of social science must be
            philosophy if it is to have any significance. Some scholars may say that the
            “quantitative” researchers are not especially conscious of or need to be
            directed to the history of science and ideas in their work. They argue that they
            do not need to think in terms of philosophical traditions, even though they are
            part of a particular tradition themselves and reflect its biases, beliefs, and
            assumptions (see Gadamer, 1993). Hence these scholars reflect historical
            traditions that presuppose and bias their results under the guise of “well-
            established” (usually) quantifiable “facts.” Here we challenge that basic
            traditional assumption and argue instead for a new perspective and paradigm
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