Page 172 - The Apple Experience

I didn’t enjoy wine until I learned to appreciate it through an enhanced
experience. A friend in the wine business arranged an exclusive lunch with

California wine pioneer Robert Mondavi. Listening to Mondavi regale us

with stories about the history of California wine making and the nuances

between varietals created a memorable experience for me. It also didn’t hurt

that we were tasting Mondavi’s best wines on a sunny terrace overlooking the

vineyard. All my senses were stimulated, adding to the experience. I learned

that I could appreciate the difference between a California Cabernet and a
French Bordeaux. The more confident I grew in my ability to understand the

product, the more I enjoyed the product, and the more product I consumed!

The Apple Store Dance

Apple customers are free to express themselves in an Apple Store, and they

have found a way to do so and share their quirkiness with thousands of other

people. Search YouTube for the phrase “Apple Store dance,” and you will

find thousands of links of people who recorded themselves dancing in an

Apple Store and then uploaded the video to the Internet. Apple has created

an environment where people feel so welcome and comfortable that they’ll do

corny dances while employees and customers look on. They are accepted for

who they are.

Some of the dances are very funny. One guy, dressed like Jennifer Lopez,
sings her pop hit “On the Floor” while customers look on in the background.

Lady Gaga’s “Edge of Glory” seems to be another popular hit to dance to as

well as Beyoncé’s “Single Ladies.” Justine Ezarik has the most popular clips.

She’s a young lady who has been dancing at the Apple Store for several years.

One of her dance videos has more than 1.5 million views on YouTube! In the

video she dances for about four minutes. It’s especially humorous because an