Page 177 - The Apple Experience

this is something that can translate to any retailer—is that the staff isn’t
focused on selling stuff. It’s focused on building relationships and trying to

make people’s lives better.”
5
Your customers care about finding meaning in their lives, and oftentimes

they aren’t aware of how a product or service can bring out talents or abilities

they didn’t even know they had. Help them unleash their inner genius, and

you’ll create a loyal customer for life.

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1. Teach people about products. Develop educational or instructional material to

help your customers understand your products. Create an immersive experience,

stimulating multiple senses. Customers should be able to see the product, hear
about it, and touch it, if possible.

2. Offer classes or tutorials. Think about offering classes or tutorials in person or

online to empower your customers and to teach them something new.

3. Create culture-focused job descriptions. Design a customer-focused culture
starting in the job description. Clearly describe the type of person you’re looking

for, preferably someone who is committed to helping people live their best lives.