Page 185 - The Apple Experience

Without launching into a multi-Tweet explanation, let me just say this: in my
experience Apple Store customer service is peerless. —Murphy B.

iPad Wow Moments

The iPad is perfectly suited for creating wow moments, and trained Apple

employees take every opportunity to create those moments. As of this

writing, there are well over 140,000 apps made for the iPad. Think of

something to do—for business, pleasure, or education—and there really is an
app for that. Leaving a customer in awe requires probing, listening, and

observing. Here are some scenarios that have played out in Apple stores.

iPad for Business

Salesperson: Are you considering the iPad for business or
pleasure?

Customer: Well, business, primarily. Although our headquarters

are here in town, I’m on the road a lot meeting with clients. I
also maintain our company’s blog and respond to customer e-

mails. We’re a small company, so everyone needs to be a jack-of-

all-trades.

Salesperson (probed, listened, and heard key words, travel and
blog, before responding): I understand. Many business

professionals are finding that the iPad is a powerful tool. From
manufacturing to retail to services, the iPad is transforming the

way companies do business. You’re a blogger, so you probably
know that there are thousands of apps available for the iPad,

many of which are created specifically for the platform, including

a version of WordPress that allows you to create, save, publish,