Page 186 - The Apple Experience

and schedule your posts wherever you are on the road. You can

even upload images directly from your iPad. Would that be
helpful?

Customer: Yes, it would be. I was out of the office four days this
week, but the blog needs to be updated and right now I’m the

guy who does it!

Salesperson: Congratulations on maintaining the blog. Many
companies start a blog but eventually abandon it.

Customer: Oh, we have a great blog. Would you like to see it?

Salesperson: I would love to. Please show me on the iPad.

(Customer shows the blog.) That is gorgeous. Nicely done. Tell

me, when you were out of the office this week, did you have to
access files back at the home office?

Customer: Yes, but I carry around a portable hard drive.

Salesperson: Let me show you something really cool. With the

iPad I can access a remote computer with a free app called
GoToMyPC. Let me show you how I have access to my home

computer. (Salesperson demonstrates app.) When you get home,
download the free app on your iPad, and the next time you

travel, just keep your work computer on when you leave the

home office and you’ll have access to all your files. No need to
carry around a hard drive. Everything you need for business is all

right here.

For this particular businessman, remote access to his PC became the wow

moment that ultimately convinced him that the iPad was a necessary device

for business productivity. Note that the salesperson did not show the
customer how to play Angry Birds on the iPad. Games were not contextual