Page 206 - The Apple Experience

CHAPTER 14

Deliver a Consistent

Experience

Be a yardstick of quality. Some people aren’t used to
an environment where excellence is expected.

—Steve Jobs

On the days following the passing of Steve Jobs, the clean and uncluttered

glass windows that are a hallmark of Apple Stores were suddenly filled with

sticky notes from millions of people around the world who left handwritten

expressions of sympathy. Nearly every one of the 360 Apple Stores became

makeshift shrines to the visionary leader:

 Toronto: “Thank you, Steve.”

 San Francisco: “iSad”

 London: “Steve, you were the role model for our generation.”

 Hong Kong: “Steve, thanks for pursuing what you wanted to do in life.”

 China: “The one and only Steve Jobs, remembered forever.”

 Japan: “You’re a genius, a legend, a fighter, and my hero.”

At the Apple Store in Tokyo’s Ginza district, a woman placed a bouquet

in front of the store, backed away, and stood silently in prayer. Dozens of

flowers had already been placed on the ground. Personal sentiments such as,