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Copyright © 2012 by Carmine Gallo. All rights reserved. Manufactured in the United States of
America. Except as permitted under the United States Copyright Act of 1976, no part of this
publication may be reproduced or distributed in any form or by any means, or stored in a data base or
retrieval system, without the prior written permission of the publisher.
Library of Congress Cataloging-in-Publication Data
Gallo, Carmine.
The Apple experience : the secrets of delivering insanely great customer service / by Carmine Gallo. —
1st ed.
p. cm.
ISBN-13: 978-0-07-179320-9 (alk. paper)
ISBN-10: 0-07-179320-8 (alk. paper)
1. Customer services. 2. Consumer satisfaction. 3. Creative thinking. I. Title.
HF5415.5.G356 2012
658.8'12—dc23
2012005418
1 2 3 4 5 6 7 8 9 0 DOC/DOC 1 8 7 6 5 4 2
ISBN 978-0-07-179320-9
MHID 0-07-179320-8
e-book ISBN 978-0-07179321-6
e-book MHID 0-07179321-6
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The Apple Experience is in no way authorized, prepared, approved, or endorsed by Apple Inc.
This book is printed on acid-free paper.
