Page 5 - The Apple Experience
P. 5

Contents






                         Acknowledgments

                         Introduction: Enriching Lives


                                                          PART I

                                      INSPIRING YOUR INTERNAL CUSTOMER

                       1  Dream Bigger

                       2  Hire for Smiles

                       3  Cultivate Fearless Employees


                       4  Build Trust

                       5  Foster a Feedback Loop

                       6  Develop Multitaskers


                       7  Empower Your Employees


                                                          PART II
                                      SERVING YOUR EXTERNAL CUSTOMER

                       8  Follow Apple’s Five Steps of Service


                       9  Reset Your Customer’s Internal Clock

                     10  Sell the Benefit

                     11  Unleash Your Customer’s Inner Genius


                     12  Create Wow Moments

                     13  Rehearse the Script

                     14  Deliver a Consistent Experience


                                                         PART III

                                                 SETTING THE STAGE
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