Page 68 - The Apple Experience

speak clearly, seeks personal gain at the expense of the team, withholds
information, distorts information, or refuses to listen.

Integrity and Trust: Nothing Else Matters

Integrity and trust together are an important competency in the Lominger
Korn/Ferry leadership system applied at Apple and many other brands.

“Integrity and trust are on almost every success profile we see. It is a basic

threshold requirement to be a part of the team. Without it, almost nothing

else matters.” The Lominger system recommends that if people don’t buy
5
what you’re saying, you might want to try the following remedies. Note how

closely these remedies follow the guidelines offered in Covey’s Speed of Trust:

 Say what needs to be said. Don’t hold back and qualify everything you say.
Speak up when it’s the right thing to do.

 Don’t exaggerate or overpromise. Don’t commit to too many things. Don’t

embellish and stretch the truth.

 Keep confidences. Don’t reveal personal information given to you in

confidence.

 Take responsibility. Don’t look for others to blame.

 Step up to address issues. Don’t say things just to get along and to avoid

trouble.

 Share information. Don’t hold back critical information.

 Follow through. Don’t avoid following through, especially on simple

commitments.

 Put the team first. Don’t use I instead of we. Signal that you are thinking as

a team.