Page 69 - The Apple Experience

In many ways, trust is the hardest concept to convey, and yet it’s also the
easiest if you cut to the essence of what it means to be a trustworthy leader.

Virgin entrepreneur Richard Branson might have said it best: “I try to treat

people as human beings … if they know you care, it brings out the best in

them.” Show your team that you care. Once you have clearly shown this, it
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will be easier to have open communication with them, and they will want to

give you feedback that continues to keep the customer experience as

memorable as it should be every time.

CHECKOUT

1. Invest in a copy of FYI by Lominger Korn/Ferry. It’s a development guide for

learners, managers, mentors, and feedback givers. Study competency 29, Integrity
and Trust.

2. Read Speed of Trust by Stephen M. R. Covey. It will give you another opportunity

to explore the thirteen habits of trustworthy leaders and apply the habits to

yourself and your team.

3. Make your approach more receptive and open. Avoid using the pronoun I when
addressing issues that need change. Stay away from labeling experiences or issues

as “problems.” Listen first. Changing habits take effort and focus, but it’s never
too late to evolve the way you do things.