Page 140 - The CNN Effect in Action - How the News Media Pushed the West toward War ini Kosovo

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framing over the entire period was 50.3 percent pro Albanian, it was
80.5 percent pro Albanian in the two-week periods immediately after
the massacres. This trend developed incrementally as massacres accu-
mulated. After Drenica, framing was 62.5 percent pro Albanian; after
Gornje Obrinje, it increased to 82.4 percent; after Racak, it grew to
87.5 percent. Three other periods also recorded sharp increases in
pro-Albanian framing that were not related to the CNN effect. These
were during the period surrounding NATO exercise Operation
Determined Falcon in mid-June, the passage of UN Resolution 1199
and NATO activation warning during the third week of September,
and the final week before the war.
100
90
80
70
60
Percent
50
40
30 THE CNN EFFECT IN ACTION
20
10
0
Entire Period Drenica Gornje Obrinje Racak
All Other Options Pro Albanian
Graph 6.4 Western Government Postmassacre Framing
Table 6.4 Review of Western Government Postmassacre Framing versus
Entire Period: January 1, 1998–March 23, 1999
Period Pro Albanian (%) All Other Options (%)
Entire Period 50.3 49.7
Post-Drenica 62.5 37.5
Post–Gornje Obrinje 82.4 17.6
Post-Racak 87.5 12.5
Postmassacre 80.5 19.5