Page 115 - Bruce Ellig - The Complete Guide to Executive Compensation (2007)
P. 115

Chapter 4. The Stakeholders                     101


                                                                     Other
                                     Shareholders     Executives
                                                                     Employees


                         Board of    Watchdogs        Executive
                         Directors                      Pay


                       Compensation
                                         Suppliers                  Customers
                        Committee                    Community


                                            Rulemakers         The Press
           Figure 4-1. Executive compensation stakeholders and rulemakers


           shared with the shareholders. That said, shareholders will be willing to compensate the
           executives for the company’s success. Since this is a book about executive compensation, let’s
           begin with the executives.


           THE EXECUTIVE

           As stated at the outset, an executive is not simply the CEO, or the corporate officers, or those
           defined by the Securities and Exchange Commission (SEC) as “insiders,” but any and all
           high-level individuals who can have a significant impact on the success of the organization.
           They participate in all five compensation elements. Through their efforts, executives
           exchange their human capital for pay (or financial capital). The management pyramid is
           shown in Figure 4-2.




                                                CEO

                                                Top
                                             management

                                               Senior
                                             management

                                               Middle
                                             management

           Figure 4-2. Management pyramid

               The five compensation elements have different impacts on attracting, retaining, and
           motivating the executive—the basic requirements of a positive pay package. Table 4-1 shows
           the five elements in terms of these three requirements.
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