Page 486 - Bruce Ellig - The Complete Guide to Executive Compensation (2007)
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472               The Complete Guide to Executive Compensation


               Another variation is to use company performance to set the discount through a formula,
            as shown in Table 8-51. Assume the executive agreed to purchase $500,000 of stock over five
            years. After the first year, the EPS was at 11 percent; therefore, the executive only paid
            $40,000 [i.e., $100,000   (100%   60%)].

                                  EPS                       Discount

                                  15%                         100%
                                   14                          90
                                   13                          80
                                   12                          70
                                   11                          60
                                   10                          50
                                   9                           40
                                   8                           30
                                   7                           20
                                   6                           10
                                5 & lower                       0
            Table 8-51. Stock purchase price based on company performance

            Variable Cost and Variable Basis for Payment (VCVBP). This is simply a combination
            of two variable formulas, one determining the cost and the other determining the extent of
            forgiveness. By definition, it is not only the most complicated combination but also the most
            subject to dramatic swings in the amount of value delivered to the executive.
            Advantages and Disadvantages of Stock Purchase Plans
            Table 8-52 shows the advantages and disadvantages to the executive of the four types of stock
            purchase plans. The advantages are “maybes” dependent on whether the plan discounts the
            price at grant or later; whether additional shares are granted by the company; and whether a
            loan is available (remember, Sarbanes-Oxley prohibits loans to insiders).

            Executive
            Advantages                FCFBP        FCVBP         VCFBP         VCVBP

            Discounted stock price     Maybe        Maybe        Maybe          Maybe
            Additional shares with
              no purchase cost         Maybe        Maybe        Maybe          Maybe
            Loan to buy shares         Maybe        Maybe        Maybe          Maybe

            Disadvantages
            Cash needed to buy stock
            Subject to downside risk
              while holding the stock   True         True         True          True
            Demotivated if stock price
              does not rise             True         True         True          True
            Table 8-52. Stock purchase advantages and disadvantages to the executive
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