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Make Your Elephant Fly—Plan                171


                                 Planning  Guidelines
             Innovation        Risk             Risk            Risk
            Encouraged       Accepted         Managed         Minimized

               Idea          Concept         Conversion       Turnover



           Many
         Possibilities
          Become
           Several
         Alternatives      Alternative                    Product
                           Selected
                          and Plan for      Final         Tested;
                           Conversion      Business     Training Plan
                           Developed      Evaluation;    Executed
                                          Prototypes
                                          Developed
         Figure 9-1. Planning guidelines


         Step 2—Concept development
            ■ Develop research.
            ■ Evaluate alternatives.
            ■  Recommend an idea.

         Step 3—Feasibility
            ■ Reconcile scope.
            ■  Prepare pro forma.
         Step 4—Schematic

            ■  Finalize master plan.
            ■  Outline initial business processes.

         Step 5—Design objectives
            ■  Finalize design details, equipment, and materials.
            ■  Develop implementation strategy and budget.

         Step 6—Contract documents
            ■  Prepare contract documents.
         Step 7—Production

            ■  Construct site infrastructure and develop work areas.
            ■  Produce show elements.
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